How to avoid your business being paralysed by half term

Linda Business, Efficiency, Productivity Leave a Comment

It’s tough running a business and running a family without running yourself into the ground.

Last year I conducted a rough analysis of how many actual working days there are for an average working mum who is a busy small business owner  in the UK. Here’s what I found: You have on average only 150 working days to achieve your annual business goals.

Here’s my rationale:

Finally There are 52 weeks in the year. There are 3 major school holidays: Easter, Summer and Christmas holidays + 3 half terms and a handful of inset days. I made a rough calculation that the children are off school and at home between 14 – 20 weeks a year (depending on what type of school they go to.) Plus if you count a weeks sick for each child, average 2 children per household that is a maximum of 22 weeks that YOU have to provide childcare yourself, or pay someone to do it. So… I’m getting there. You need to achieve your annual business sales goals in just 30 weeks = 150 business days.

WOW! No flippin wonder that the amazing business women I meet are overwhelmed – self employed, solopreneurs, sole traders, employed – its all the same, its a juggling act for everyone. Now I know there is no magical answer but I do urge you to surround yourself with an incredible tag team of expert supporters to help you achieve your goals. 

Be real and honest with your business goals and seek help, support and guidance. 

It’s scary isn’t it? But consider this, its not just the working mums and dads who are juggling half term child care, and their business, but it’s also the small businesses who are attempting to work with those juggling parents. It’s a nightmare and it’s just around the corner – one week to go! So work with it, acknowledge it, don’t hide from it and here’s a thing please don’t wear it as a badge of honour if you want to be taken seriously.

If you are serious about your business you’ll have a plan… a plan for your marketing, your communication, your customers, your order / service fulfillment, your social media. If you don’t then there’s time – make a plan.

The best advice I was every given was that what I say (content) and consistency are the fundamental pillars for success in a small business. What what can you do and say consistently? Running a business is like running a marathon. You have to decide, you have to work at it, you need to fuel your body / business, you must work on your mindset – whether you think you can or not – you are absolutely right. You need to celebrate the small wins and build your momentum. Then plan plan plan.

Ok, so that’s all well and good but how can you do all that in 6 days. Here are 6 suggestions:

  1. Set aside an hour a day for the rest of the week to plan for half term.
  2. Schedule your social media content.
  3. Get up an hour earlier than the children next week, to check in on your business.
  4.  Take control and decide how you want your half term to work out and stick to it. Juggling clients and kids stuff doesn’t make anyone happy and you’ll just end up strung up and stressed out!
  5. Communicate your availability to all your key clients and make them feel important and considered – it’s probably their half term hell as well 🙂
  6. Decide to have some fun with your children – they are only little for such a short time. Take it from someone whose youngest is 18 and we no longer have the challenge or joy of half term.

When my girls were little I was a single mum and the buck stopped with me. I worked in corporate and worked too hard. But if I was able to have my time again, when my girls were little I would have worked less and played more. Have a happy half term.

If you can’t see the wood from the trees and need clarity with your plan then please just get in touch.


The Master Fixer

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